Craft Village is a one stop destination, where creativity, innovation and knowledge works for sustainable development of Indian Crafts. The Craft Village works for upliftment of craftsmen and offer creative program for everyone interested to learn Indian Crafts from the craftsmen itself. Craft village offers trans-disciplinary approach to improve the quality of life of crafts persons by providing formal contemporary design and product development through design-technology-skill development programs/ workshops on regular basis. Craft Village also facilitates a unique approach of crafts person exchange at national and international level wherein artisans and designers working with crafts and from diverse backgrounds come together for exchange of ideas, experience and crafts practice. Craft Village has been able to connect Rare Crafts of India with modern consumers by imparting knowledge of traditional crafts through “hands on” experience in workshops, these workshops offers urban population to explore their interest in crafts of India by working on concept, techniques and understanding crafts forms which most of the urban population has lost touch with.
Modern lifestyle has enabled comfort living yet vast repertoire of knowledge and wisdom that sustained and nurtured these communities are fast disappearing. There is urgent need to preserve and revitalize these crafts and contemporize them. The Craft Village aims to revive traditional skills and techniques to make a sustainable living. An estimated 7-million artisans are engaged in craft production to earn a livelihood. As the majority of craft production remains unorganized with its full market potential untapped, especially by the artisan, who more often than not struggles for sustenance. Propelled by loss of markets, declining skills and difficulty catering to new markets, a large number of artisans have moved to urban centers in search of low, unskilled employment in industry. According to the United Nations, over the past 30-years, the number of Indian artisans has decreased by 40%, indicating the need to re-invest in artisans to safeguard history, culture and an important source of livelihood. In Summary, Craft Village has been dedicated to Craftsmen & Artisans of the world.
Crafts have been the largest employment provider after agriculture, so initial challenge was to help artisans/craftsperson to stop migrating in search of low key jobs (especially becoming daily wage labour). Moreover this imbalance was also caused due to Demand-Supply gaps in the craft sector, with majority of Governments, NGO’s and even leading bodies engaging themselves in re/up/new skilling instead of preserving these long drawn and rare skill sets. Lack of newer market opportunities, brand awareness and new platforms most of the market was getting lost to machine-made.Another bigger challenge was pseudo consumers who believed in “bargaining is must” ideology. And perhaps this was due to “Low Key” perceptions of Crafts Products. We started the initiative of sharing “Real Stories” of each craft and its evolution that was more fascinating than any epic. The craft that lost their narratives, essence, due to the brokers of Craft making an object of desire, an ordinary looking product was revived after intense efforts of many years. The value system was generated after an effective communication to the urban centres finally resulted in “Net reductions” of bargaining practices.
Craft Village has trained more than 2000 urban & Global population through Rare & Exclusive Craft Workshops, including learners from 7-countries i.e. Singapore, Indonesia, USA, UK, Netherlands, Poland, Mexico which has helped not only build global interface with consumers but also increased demands of cultural & crafts products. Craft Village also marked 15th October as “International Craft Day” for Craft community, patrons, organisations and countries to celebrate global crafts. Craft Village has impacted more than 1.2 million people, while not only connecting more than 5-million people in Delhi NCR alone, but also across the world in last two years.
Rare Crafts of India
Craft Village was started in year 2015 to bridge the gap between rural & urban communities, the objective was to provide a platform for Craft learning and sharing, on the core principles of “Craft Trading can be limited to a generation, but training would empower many generations”.There was a greater need to link Crafts with today’s society, business and education through an ecosystem by which craft education could become integral part of formative years of Gen-Next.