Rare Crafts of India
INDIA CRAFT WEEK, 4-8th December 2019, Aerocity, New Delhi
Last year’s edition was India Craft Week 2018, which marked a new beginning to the world. The objective of India Craft Week was to lay special focus on global craft & folk tradition, and to bring 'Handmade' to forefront through “Good stories untold”. India Craft Week (ICW) was an endeavour for "One World, One Craft", that transcends beyond boundaries to one destination New Delhi to bring timeless tradition.
Craft is the only natural connect between consumers and products. Craft demonstrate best use of local resources and adoption of aesthetics derived from deep rooted tradition & culture. If it is understood in a proper context, the product developed would not only have ‘natural connect’ & greater acceptance but also less spent on forced brand building. The India Craft Week showcased such evolving trends encompassing regional and folk styles, material culture & narratives from rest of India. It would begin a new trickle-up theory (trends) emerging from non-urban centers/rural India.
India Craft Week was also designed to position Crafts from just being mediocre, ‘to aspirational or desired’, by bringing International communities who value them, and to present a new imagery to the world of exotic & rare hand-crafted forms. ICW balances Tradition with Modernity.
Craft Village aims to help revive vanishing tradition & culture, helping millions of families across India that still practices timeless tradition. Craft Village this year has been invited by World's most prestigious London Craft Week to showcase 10-rare craft forms of India under "India Craft Week" London Preview in May 2019.
INDIA CRAFT WEEK PREVIEW, 8-10th MAY at LONDON CRAFT WEEK, LONDON, UK
For the first time, Craft Village brought 10-rare crafts from India to the UK under ‘India Craft Week (ICW) Preview’ at fifth edition of London Craft Week. The ICW presented montage of 5000-years of rich Heritage & Culture through Indian Crafts forms in Wood (Pinjarakari), Textiles (Kharad, Chamba Rumaal), 3-D Textiles (Rogan, Tangalia & Camel-Belt Braiding), Metal (Bidri), Narrative Art (Phad Paintings), Weaving (Pashmina) & Pottery (Kagzi). All these Rare Craft forms were exhibited & demonstrated by National & International Award Winning Masters. A diversity of Folk Art, Textile Tradition, and Material Culture showcased finest Indian Craftsmanship in building “Timeless Treasures”. ‘India Craft Week Preview” at Nehru Centre, London emerged as an astounding success. The show was inaugurated by Hon’ble Deputy High Commission of India to UK along with the other dignitaries who were present on the occasion. The maximum visitors turned up for the “India Craft Week Preview” during 8-10th May 2019, making it one of the most successful events at London Craft Week.
With this, India Craft Week Preview achieved its global success, and created a benchmark for Indian Craftmanship to be amongst world’s most prestigious brands like Dunhill, Bentley, Vivian Westwood, Purdey, Rolls Royce, Mont Blanc, Ermenegildo Zegna, Burberry, Italian Trade Agency, V&A, William Morris, and many other Topmost Luxury Brands/Makers, nations showcasing exotic Luxury & finest Craftmanship. India Craft Week